About Us
“Are you ready to sacrifice yourself to create something?”
Icemob was born during the darkest hour of my life. I was 15 years old then, and my only motivation was to beat my depression. I struggled every single day, and the only thing I wanted was to become strong. Strong enough so I didn’t have to feel empty anymore.I dropped out of high school at 16 years old to go all in building a brand called Icemob.
“Man must become better”
Everything started with a simple realization: I loved the look of diamonds, the stones shining beautifully, the elevated feel. But all the iced jewelry that existed was either really poorly designed, rapper sized, or priced at tens of thousands of dollars. So I designed pieces that I would want to wear. Pieces with a more refined taste and minimal appearance, but still keeping the core identity of iced jewelry.
I gave up everything to pursue a path no one understood, a vision of what the brand could be, when it was nothing. Fueled by my passion for the product and the battles I was facing internally. At the age of 17, Icemob became a million dollar brand. No outside help, no investments, no partners.
“Most will never understand the path of excellence.”
The brand was successful and growing quickly, most would be satisfied with that. But I stopped designing for myself. I was just designing what sold the quickest.This isn’t who I am. This isn’t my purpose.In 2023 I decided to risk everything again, on an entirely new vision for Icemob.
I decided to design exclusively for the man who walks his own path. The truly free man, pursuing his mission in life, travelling the world, and elevating himself financially, physically, and mentally.I spent the next year and all our resources re-designing Icemob from the ground up, to specifically serve THAT customer’s iced jewelry needs better than anybody else in the world. Why? Because THAT customer is me. I’m building Icemob for myself again, because I know if I can create something I truly love, others on the same path will too .And just like when I dropped out of high school at 16, everyone told me to stop.
That’s ok, most will never understand the path of excellence.
-Kevin Feng, CEO and Founder of Icemob
Icemob was born during the darkest hour of my life. I was 15 years old then, and my only motivation was to beat my depression. I struggled every single day, and the only thing I wanted was to become strong. Strong enough so I didn’t have to feel empty anymore.I dropped out of high school at 16 years old to go all in building a brand called Icemob.
“Man must become better”
Everything started with a simple realization: I loved the look of diamonds, the stones shining beautifully, the elevated feel. But all the iced jewelry that existed was either really poorly designed, rapper sized, or priced at tens of thousands of dollars. So I designed pieces that I would want to wear. Pieces with a more refined taste and minimal appearance, but still keeping the core identity of iced jewelry.
I gave up everything to pursue a path no one understood, a vision of what the brand could be, when it was nothing. Fueled by my passion for the product and the battles I was facing internally. At the age of 17, Icemob became a million dollar brand. No outside help, no investments, no partners.
“Most will never understand the path of excellence.”
The brand was successful and growing quickly, most would be satisfied with that. But I stopped designing for myself. I was just designing what sold the quickest.This isn’t who I am. This isn’t my purpose.In 2023 I decided to risk everything again, on an entirely new vision for Icemob.
I decided to design exclusively for the man who walks his own path. The truly free man, pursuing his mission in life, travelling the world, and elevating himself financially, physically, and mentally.I spent the next year and all our resources re-designing Icemob from the ground up, to specifically serve THAT customer’s iced jewelry needs better than anybody else in the world. Why? Because THAT customer is me. I’m building Icemob for myself again, because I know if I can create something I truly love, others on the same path will too .And just like when I dropped out of high school at 16, everyone told me to stop.
That’s ok, most will never understand the path of excellence.
-Kevin Feng, CEO and Founder of Icemob
What’s The Difference?
